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Just a few months ago, Microsoft unveiled the new AI-powered Microsoft Bing and Edge to reinvent the future of search with your copilot for the web. Microsoft aimed to tackle a universal problem with traditional search – that nearly half of all web searches go unanswered, resulting in billions of people’s searches falling short of […]
Do you feel nervous about being in a yellow room? Will the colour blue make you feel happy and calm? Artists and interior designers have long claimed that colour can have a profound influence on moods, emotions and thoughts. “Colours, imitate the emotional shifts,” once remarked by the artist Pablo Picasso. Colour is a strong […]
The term branding people use it interchangeably with logo design, identity design, and even sometimes typography. Let’s start with what branding isn’t. Branding is not a logo. A logo is a very useful tool for a business, but it’s not a brand. A logo is a symbol of the brand. A brand is not a […]