What Is Even A “Website”?
What is a “Website Design”
Website design is essentially the act working with a creative team or creative people to combine writing and graphical elements to create a compelling message online for your potential customers. The most important thing to think about is the message flow. Oftentimes, marketers skip over this important message but you want to really think about telling a message from the top down.
What it is, why it’s beneficial, how your product or service solves that for them and then who this is for? So this is a great time for testimonials or brands and of course, combine that page with your call-to-action. One of the biggest trends in today’s website design language is when companies are using sections to break out different aspects of their story. So they’re able to break out the what, why, who, how into sections and into more of a consistent message flow.
One of the best ways is the simplification of brand messaging. We’re seeing companies focus more on their unique value proposition and then telling a story about how that unique value proposition is accomplished by that particular company. A great example is companies are using what we are calling the “why-how blend”. They’re saying why you want the product or service and how their service delivers that.
Why do you need a website?
Websites work. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages whether your business is small, large or in between, well established or brand new.
People use the Web in greater and greater numbers, more and more every day. Even if you are a completely local small business, service, contractor or consultant, odds are people have used search engines to look for your website and if you don’t have a web site… well, you get the picture.
Your business Web page delivers that picture to your customers and prospects and does it 24/7/365. All up to your control and your likings.
Perhaps the most common misconception about business websites is that they must offer products for purchase, accept credit cards and process financial transactions, and so on. Nothing could be farther from the truth.
While eCommerce websites are increasingly popular, the vast majority of business websites are still information and communication rather than purchase-oriented. If your business offers products and services appropriate for retail sale over the Internet, then, by all means, you should consider an eCommerce website.
But if like most businesses, your products and services aren’t intended for Internet sales, you still need a website page of your own. And you can get one quickly and economically.
Importance of having a website.
Having a professional web design helps to build trust with potential customers, as they can quickly see that you are serious about your business. First impressions are everything, and a professional, well-designed site gives off a first impression that will make potential customers comfortable with you. This will persuade them into action, such as contacting you, visiting your business, or buying your product.
Building trust in your brand.
Building trust among your customers is extremely important, but will not happen unless you really get to know them and what they value. Marketing tactics can act as a dialogue with potential customers, which will be a great way to discover more about your clientele’s needs.
By strengthening dialogue with customers, you can implement what positively resonates with them in your new design. By making your website look more welcoming and trustworthy to visitors, you will see the traffic to your website increase, and an improvement in new business leads through website conversion.
Your competitors are probably on it.
If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.
You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.
This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.
Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.